Hedge Funds May be Allowed to Advertise

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A new rule being considered by the US Securities and Exchange Commission could give hedge fund managers the ability to advertise directly to investors for the first time. The proposed change, introduced as part of the Jumpstart Our Business Startups (JOBS) Act, would crack open an industry that is often perceived as secretive, according to the New York Times. Bans on advertising have prohibited hedge funds from directly marketing to investors or openly posting performance and assets figures. Many leaders in the industry support the change but are seeking clarification on who they can target as investors. However, critics argue that advertising would open the door for more fraud. Many are worried that disreputable money managers could launch massive advertising campaigns that take advantage of investors.

Industry Impact – While many large hedge funds already have plenty of clients and solid capital bases, smaller and midsize hedge fund managers could stand to benefit more from a rule that would allow them to recruit clients and build assets in the highly competitive industry.

Source: First Research http://www.firstresearch.com/ Copyright 2011, Hoover’s, Inc., All Rights Reserved.


The information contained within this article is provided for informational purposes only and is current as of the date published. Online readers are advised not to act upon this information without seeking the service of a professional accountant, as this article is not a substitute for obtaining accounting, tax, or financial advice from a professional accountant.


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Keiter CPAs is a certified public accounting firm serving the audittax, accounting and consulting needs of businesses and their owners located in Richmond and across Virginia. We focus on serving emerging growth businesses and companies in the financial servicesconstructionreal estatemanufacturingretail & distribution industries and nonprofits. We also provide business valuations and forensic accounting servicesfamily office services, and inbound international services.

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