RICHMOND, VA. (December 1, 2011) – Richmond-based accounting firm Keiter Stephens unveiled a new brand today that includes a new logo, brand position and a simplified name.
The changes come after extensive consultation with the firm’s clients to identify its strengths and points of differentiation.
“We discovered that our clients see us as much more than accountants,” said Fonda Lang, Practice Development Manager. “They told us that we are a team of experienced advisors with the knowledge needed to identify opportunities and the commitment required to see them through. That is where our new brand position, Your Opportunity Advisors, comes from. It is what our clients believe we are to them.”
The firm’s new logo reflects this positioning. It consists of three arrows representing experience, knowledge and relationships that converge to create insights that move clients forward.
The firm is also altering its name. It will now be known simply as Keiter.
“Our clients have been referring to us that way for years,” said Ted Gary, Founding Partner, “so we are embracing the streamlined name. We hope that when our current and prospective clients see the Keiter name and new brand, they will know that our team is putting our extensive experience to work for them to create new opportunities for their businesses to succeed.”
Founded over 30 years ago, Keiter’s services go beyond traditional tax and audit accounting to include business valuation, forensic investigation and risk advisory services. With offices in Richmond and Charlottesville, Virginia, the firm has over 100 employees—and serves private and public companies across numerous industries.
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