By Keiter CPAs

Firm Executives Reflect on Top-of-Mind Issues
Nobody understands better than accounting firm executives how dynamic the profession has become. Challenges with staffing, regulation, risk management, diversification, globalization, client demands and ever-evolving technology are among the hurdles to staying competitive in today’s business environment—and these challenges are making the term “business as usual” increasingly obsolete. What issues in your firm, market and profession are top of mind or keeping you awake at night?
Julie H. Gustavsson, CEO, Keiter, Glen Allen, Va. (FY15 net revenue:$23 million; 20 partners; 141 total staff):
Recruiting and retaining staff are top of mind at Keiter. We want to recruit and retain the right mix of qualified professionals in order to meet client service needs, enhance our industry expertise, build our brand and support our succession planning strategy. Public Accounting Report is the independent newsletter of the accounting profession since 1978 and provides competitive intelligence to accounting firm leaders at firms of all sizes.
© 2016 CCH Incorporated and its affiliates. All rights reserved.
About the Author
The information contained within this article is provided for informational purposes only and is current as of the date published. Online readers are advised not to act upon this information without seeking the service of a professional accountant, as this article is not a substitute for obtaining accounting, tax, or financial advice from a professional accountant.