Public Accounting Report: Julie Gustavsson discusses recruiting and retaining staff

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Firm Executives Reflect on Top-of-Mind Issues

Nobody understands better than accounting firm executives how dynamic the profession has become. Challenges with staffing, regulation, risk management, diversification, globalization, client demands and ever-evolving technology are among the hurdles to staying competitive in today’s business environment—and these challenges are making the term “business as usual” increasingly obsolete. What issues in your firm, market and profession are top of mind or keeping you awake at night?

Julie GustavssonJulie H. Gustavsson, CEO, Keiter, Glen Allen, Va. (FY15 net revenue:$23 million; 20 partners; 141 total staff):

Recruiting and retaining staff are top of mind at Keiter. We want to recruit and retain the right mix of qualified professionals in order to meet client service needs, enhance our industry expertise, build our brand and support our succession planning strategy. Public Accounting Report is the independent newsletter of the accounting profession since 1978 and provides competitive intelligence to accounting firm leaders at firms of all sizes.
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About the Author

Keiter CPAs is a certified public accounting firm serving the audittax, accounting and consulting needs of businesses and their owners located in Richmond and across Virginia. We focus on serving emerging growth businesses and companies in the financial servicesconstructionreal estatemanufacturingretail & distribution industries and nonprofits. We also provide business valuations and forensic accounting servicesfamily office services, and inbound international services.

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