Raising Rainmakers — The Importance of Entry Level CPA Business Development Skills

By Keiter CPAs | Pamela Bradley, Talent Advisor

Raising Rainmakers — The Importance of Entry Level CPA Business Development Skills

Pamela Bradley shares insights on coaching entry level accounting associates

The Journal of Accountancy’s May issue features an article by Lynne Waymon, Andre Alphonso, and Pamela Bradley, emphasizing the importance of early nurturing of business development skills in young CPAs to promote growth in both the firms, and the trainees.

After years of intense technical training, many CPAs find it difficult to turn their attention to the new role of cultivating clients and attracting referrals. Firms can put strategies in place that teach up-and-coming talent how to look beyond a compliance mindset and uncover the strategic opportunities that lead to new business.

This means giving young CPAs a place to turn to get the answers and support they need to develop a robust networking identity and learn the skills they’ll need to bring in new business. This article examines the challenges of business development and suggests state-of-the art strategies to set CPAs on the path to developing rainmaking skills early in their careers. Read More

Source: Journal of Accountancy

Share this Insight:

About the Authors


Keiter CPAs

Keiter CPAs

Keiter CPAs is a certified public accounting firm serving the audittax, accounting and consulting needs of businesses and their owners located in Richmond and across Virginia. We focus on serving emerging growth businesses and companies in the financial servicesconstructionreal estatemanufacturingretail & distribution industries and nonprofits. We also provide business valuations and forensic accounting servicesfamily office services, and inbound international services.

More Insights from Keiter CPAs

Pamela Bradley

Pamela Bradley, Talent Advisor

An accountant for 12 years, Pamela transitioned to training and development where she helps lead the human resources function at Keiter. Since joining Keiter, Pamela has been instrumental in building the learning and human resources functions, revising the evaluation process, streamlining HR procedures, and leveraging technology to boost efficiencies. In 2024, she transitioned to the role of Talent Advisor, with the goal of expanding the program by crafting customized and individualized strategy for team members.

More Insights from Pamela Bradley

The information contained within this article is provided for informational purposes only and is current as of the date published. Online readers are advised not to act upon this information without seeking the service of a professional accountant, as this article is not a substitute for obtaining accounting, tax, or financial advice from a professional accountant.

Categories

Contact Us