By Keiter CPAs | Pamela Bradley, Talent Advisor

Pamela Bradley shares insights on coaching entry level accounting associates
The Journal of Accountancy’s May issue features an article by Lynne Waymon, Andre Alphonso, and Pamela Bradley, emphasizing the importance of early nurturing of business development skills in young CPAs to promote growth in both the firms, and the trainees.
After years of intense technical training, many CPAs find it difficult to turn their attention to the new role of cultivating clients and attracting referrals. Firms can put strategies in place that teach up-and-coming talent how to look beyond a compliance mindset and uncover the strategic opportunities that lead to new business.
This means giving young CPAs a place to turn to get the answers and support they need to develop a robust networking identity and learn the skills they’ll need to bring in new business. This article examines the challenges of business development and suggests state-of-the art strategies to set CPAs on the path to developing rainmaking skills early in their careers. Read More
Source: Journal of Accountancy
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The information contained within this article is provided for informational purposes only and is current as of the date published. Online readers are advised not to act upon this information without seeking the service of a professional accountant, as this article is not a substitute for obtaining accounting, tax, or financial advice from a professional accountant.