‘Valuing a Business in the Post-COVID-19 Pandemic Economy’

By Harold G. Martin, Jr., CPA/ABV/CFF, ASA, CFE, Director

‘Valuing a Business in the Post-COVID-19 Pandemic Economy’

Harold Martin shares his business valuation insights in Financial Valuation and Litigation Expert

The COVID-19 pandemic has significantly impacted local, state, and national economic and industry conditions. In addition, government regulations enacted in response to the pandemic such as lockdowns and stay-at-home orders have also had an impact. As a consequence of these events, the values of closely held businesses in many types of industries have been materially affected. The June/July 2020 edition of Financial Valuation and Litigation Expert includes an article by Harold Martin, Valuation and Forensic Services Partner, summarizing issues to consider when valuing a closely held business post-COVID-19.


“It’s Like Déjà VU All Over Again”
Valuing a Business in the Post-COVID-19 Pandemic Economy

“How do we value a business post COVID-19? How is it possible to develop credible financial forecasts given the uncertainties relating to the impact of the pandemic on the economy and selected industries, as well as the potential depth and duration of the resulting economic recession? These concerns are particularly vexing to many young valuation professionals who have seen a 10-year bull market and have never experienced an economic recession. However, those of you with gray hair realize that we’ve been through periods of uncertainty before, including the 2008-2009 financial crisis, the 2000 Dotcom crash, as well as other similar events…”

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Additional Resources

COVID-19 Business Resource Library

Financial Valuation and Litigation Expert

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About the Author

Harold G. Martin, Jr.

Harold G. Martin, Jr., CPA/ABV/CFF, ASA, CFE, Director

Harold G. Martin, Jr., is a Director in Keiter’s Valuation and Forensic Services Group. He has over 40 years of experience and specializes in valuation and forensic accounting, including financial investigations and litigation consulting and expert witness services. He is a frequent speaker and writer on valuation topics.

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The information contained within this article is provided for informational purposes only and is current as of the date published. Online readers are advised not to act upon this information without seeking the service of a professional accountant, as this article is not a substitute for obtaining accounting, tax, or financial advice from a professional accountant.


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