Joanie Staub is a Fractional CFO for the Client Accounting & Finance Services practice of Keiter. She joined the team in November 2025, bringing over 28 years of progressive accounting and finance leadership experience across diverse industries in a transformation phase. She started her career in Big 4 public accounting before transitioning to private industry after earning an MBA from the Olin Business School at Washington University in St. Louis. Joanie held financial leadership roles at ChemTreat, a subsidiary of Danaher, Century Distribution Inc, formerly a subsidiary of K Line, and James River Petroleum before starting her own fractional CFO and other accounting services practice in 2023.

Joanie is a trusted collaborative business partner to the executive leadership team with a focus on value drivers, scalable business processes and actionable financial reporting to drive performance. Her expertise includes strategic planning, data analytics, technical accounting, working capital optimization, process redesign, due diligence and ERP implementations.

  • Member of Virginia Society of CPAs
  • Virginia Commonwealth University, BS in Accounting, Magna Cum Laude
  • The Olin Business School, Washington University in St. Louis, MBA, Finance
  • CPA
    • Virginia Board of Accountancy CPA License # 11792 – Active