Greg Saunders Highlights Key Valuation Considerations in Estate Planning at Peninsula EPC

Insights from the Peninsula Estate Planning Council Presentation 

Keiter Senior Manager Greg Saunders, CPA/ABV, ASA, recently spoke at the February 2025 meeting of the Peninsula Estate Planning Council. Speaking to an audience of attorneys, accountants, trust officers, and financial advisors, Greg delivered a practical and forward-looking session titled “Elements of a Qualified Business Appraisal.” As a seasoned valuation expert with over 500 engagements under his belt, Greg focused on helping the estate planning professionals understand how to navigate complex valuation requirements and avoid common pitfalls.  

With the 2026 sunset of the Tax Cuts and Jobs Act (TCJA) on the horizon, the session focused not only on the technical fundamentals of business valuation, but also on how advisors can proactively prepare clients for a changing estate planning environment. 

Actionable Advice for Financial Advisors

1. Disclosure Quality as a Defensive Strategy
   While most practitioners are familiar with fair market value principles, Saunders emphasized the growing importance of adequate disclosure when transferring interests in privately held businesses. Incomplete or vague reporting can trigger IRS scrutiny or extend the statute of limitations on audits. Saunders encouraged advisors to view thorough disclosure—not just as a compliance issue—but as a strategic tool to protect clients.
2. Timing Isn’t Everything—But It’s Close
   Saunders drew attention to the significance of when an appraisal is performed. In estate planning, timing can influence both tax treatment and valuation outcomes. For example, gifting strategies executed before the TCJA exemption reverts to lower thresholds could preserve substantial tax savings—but only if the appraisal is aligned with the transfer date and adequately documents the rationale for any applied discounts.
3. Appraisal Reports have Financial and Legal Implications—Treat Them That Way
   A recurring theme in the presentation was the need to elevate the standard of valuation reports. Saunders reviewed red flags that weaken credibility, such as inconsistencies between valuation methods, unsupported discounts, or use of outdated financials. He reminded attendees that appraisals often serve as legal documents in tax disputes, audits, and estate contests—meaning accuracy, clarity, and professional standards compliance are non-negotiable.

As tax law continues to evolve, the ability to produce high-quality, defensible business valuations remains essential. Keiter is committed to supporting estate planning professionals through education, partnership, and precision in every engagement. 

As estate planning continues to evolve, Keiter remains committed to providing expert guidance on valuation and tax matters. To learn more, Contact us | 804.747.0000.