Meet Greg


Greg Saunders is a Senior Manager in Keiter’s Valuation and Forensic Services Group. He has over nine years of experience and specializes in valuation and forensic accounting, including financial investigations and litigation consulting services.

He has performed and/or assisted with over 300 valuation and forensic engagements and has served clients in a variety of industries including technology, financial services, construction, healthcare, retail trade, manufacturing, distribution, wholesale, government contracting, and professional services.

He is a frequent speaker and writer on valuation and forensic accounting topics. He has presented at the AICPA National Forensic and Valuation Services Conference and the VSCPA Forensic and Valuation Services Conference and served as a guest lecturer at The College of William and Mary Raymond A. Mason School of Business.  He is a co-author of Financial Valuation:  Applications and Models, 5th ed. to be published in 2023 (the textbook used for the AICPA National Business Valuation School) and has also written technical articles for the Keiter Valuation and Forensic Services blog.

Greg is a current member of the American Institute of Certified Public Accountants’ Business Valuation Committee (BVC) and BVC Learning Task Force. He is also a former member of the Virginia Society of Certified Public Accountants’ Forensic and Valuation Services Conference Task Force.  In addition, Greg is a recipient of the 2022 Forensic and Valuation Services Standing Ovation Award.

Greg's Awards & Certifications

American Society of Appraisers

Accredited Senior Appraiser

ABV Logo

Accredited in Business Valuation

AICPA Standing Ovation Award

American Institute of Certified Public Accountants

  • Certified Public Accountant (CPA)
  • Accredited in Business Valuation (ABV)
  • Business Valuations Committee Member

Virginia Society of Certified Public Accountants

  • VSCPA Forensic & Valuations Services Conference, task force member
  • Member

American Society of Appraisers

  • Accredited Senior Appraiser (ASA) in Business Valuation

Estate Planning Council of Richmond

  • Member

Financial Consulting Group

  • Member (An invitation only organization of independently owned accounting, business valuation, and financial services firms which provides members processes, tools, and educational and networking events)

Richmond Hokie Club

  • Treasurer and Board member

Virginia Polytechnic Institute and State University

  • B.S. in Business, Double Major in Finance and Accounting, Summa Cum Laude
  • Student -Managed Endowment for Educational Development

Virginia Commonwealth University

  • Master of Business Administration (MBA), Concentration in Investments

Insights from Greg

Preparing for Business Turnaround & Succession Planning Opportunities

Business Appraisers and the Guideline Transactions Method

Business Transaction Considerations: Why Asset Deals are Becoming More Attractive

Contact Us