By Keiter CPAs
National recognition reflects expertise and leadership in valuation services
Keiter is pleased to announce that Forbes has recognized Greg Saunders, Valuation and Forensics Services (VFS) Senior Manager, and Harold Martin, VFS Director, in its inaugural list of America’s Top CPAs in Valuation Services. This recognition reflects their expertise, leadership, and commitment to providing clients with dependable valuation services that support sound business decisions.
The need for experienced valuation professionals has never been greater. As Forbes’ notes, with accelerating technological change, constant economic shifts, and an increase in mergers and acquisitions, clients are looking for CPAs who can provide proactive guidance, direction and expertise. At the same time, valuation is a highly specialized field that typically requires advanced credentials, such as the ABV, CVA, or ASA to ensure technical proficiency and adherence to rigorous ethical and methodological standards.
In the full feature article, Harold Martin was quoted on one of the most pressing issues facing the profession: the integration of artificial intelligence into valuation practices.
“The use of AI has many potential benefits,” Martin said. “For example, AI provides the ability to leverage automation in lieu of using staff, with the result being increased staff productivity and efficiency, and decreased personnel costs… However, AI is not a substitute for an analyst’s professional judgment. Valuation is often referred to as both an art and a science.”
Harold emphasized that while AI can serve as a valuable tool for efficiency, professional judgment remains essential in interpreting economic, industry, and company data and determining true value.
Why this matters for businesses
For business owners and stakeholders, a reliable valuation is critical for succession planning, mergers and acquisitions, dispute resolution, and overall strategic decision-making. As technology reshapes the profession, partnering with advisors who combine innovation with sound judgment ensures that valuations are both accurate and defensible.
Keiter congratulates Greg and Harold on this national recognition. Their inclusion on this list reflects not only their technical expertise but also their dedication to advancing the field of valuation services and helping clients navigate complex financial decisions with clarity and confidence.
See the full list of America’s Top CPAs in Valuation Services here.
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Keiter CPAs
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