By Keiter CPAs
Fonda Lang featured in AAM Growth Strategies article
In the Spring 2025 Issue of the Association for Accounting Marketing’s (AAM) Growth Strategies, Keiter’s Marketing and Practice Development Director Fonda Lang joined fellow AAM member Diane Walsh, Chief Marketing Officer at Prager Metis, to share insights on how CPA firms are rethinking their approach to team structure and strategic planning in response to a rapidly evolving, tech-driven landscape.
Lang emphasized how focused specialization plays a key role in building adaptable teams that are capable of contributing to long-term growth. At Keiter, this approach to career path development extends beyond the marketing team to both the practice services and client services teams.
“I feel very fortunate to be part of a growing CPA firm that prioritizes career development for every team member. It’s very rewarding to be able to witness firsthand how we are working with each team member on their specialization through education, association involvement, and specific projects. This approach also helps fosters a great work culture of innovation and accountability.”
The team at Keiter is passionate about driving growth for our clients, our community, our firm—and our team members.
Read the full article to see how Lang applies this strategy and more within the marketing team.
Learn more about careers at Keiter here.
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More Insights from Keiter CPAsThe information contained within this article is provided for informational purposes only and is current as of the date published. Online readers are advised not to act upon this information without seeking the service of a professional accountant, as this article is not a substitute for obtaining accounting, tax, or financial advice from a professional accountant.
