Meet Asif

Watch

Asif H. Charania leads Keiter’s Valuation and Forensic Services practice. With more than 17 years of experience in financial consulting, Asif provides clients with deep expertise in business valuation, forensic accounting, and litigation consulting. A trusted advisor to business owners, attorneys, and corporate executives, Asif has led or supported more than 750 valuation and forensic engagements. He has qualified as an expert witness and has testified in both circuit court and arbitration.

Asif’s valuation work supports a wide range of needs, including buy/sell agreements; employee stock ownership plans (ESOPs); financial statement reporting (purchase price allocation and goodwill impairment); mergers and acquisitions; purchase/sale of a security; stock-based compensation; tax-related valuations for estate, gift and income tax. He also provides valuations in connection with stockholder disputes; divorce; and complex securities such as preferred stock, convertible preferred stock, options, warrants, and stock appreciation rights.

In his litigation consulting practice, Asif asssits clients and legal teams with strategic case development; analyzing industries and markets; evaluating liability issues; assisting with discovery; developing alternative theories of damages; quantifying economic damages (e.g., lost profits, unjust enrichment, reasonable royalty, diminution of value); preparing demonstrative exhibits for trial; preparing expert reports; and analyzing opposing experts’ damage models. Types of litigations in which he has served as a consultant include breach of contract, business interruption, fraud, intellectual property infringement (trade secrets, patents, copyrights, and trademarks), marital dissolution, post-acquisition disputes, professional malpractice, shareholder disputes, tortious interference, and wrongful termination.

Asif’s forensic accounting experience includes financial investigation experience includes related to employee embezzlement, management fraud, and investment schemes. He leads clients through all phases of the investigation process from planning and discovery to data analysis, damage quantification, and expert reporting.

Throughout his career, Asif has served clients in a variety of industries including technology, financial, construction, healthcare, manufacturing, retail and distribution, wholesale, government contracting, and professional services. His analytical insight and practical approach help clients make informed decisions with clarity and confidence.

American Institute of Certified Public Accountants (AICPA)

  • Certified Public Accountant (CPA)
  • Accredited in Business Valuation (ABV)
  • Certified in Financial Forensics (CFF)
  • National Business Valuation Committee – Member
  • Recipient of the 2019 Forensic and Valuation Services (FVS) Standing Ovation Award

Virginia Society of Certified Public Accountants (VSCPA)

  • Awarded Top 5 Under 35 Award in 2019
  • Young Professionals Advisory Council (YPAC) – Former Vice Chair
  • VSCPA Young Professional Advisory Council, former Vice Chair and member
  • VSCPA Business Valuation, Fraud, and Litigation Services (BVFLS) Conference – Task Force Member

American Society of Appraisers (ASA)

  • Accredited Senior Appraiser in Business Valuation (ASA)

Estate Planning Council of Richmond (REPC)

  • Board of Directors

NeXt Estate Planning Group

  • Member

Expert Resource Connection, LLC

  • Member
  • American Institute of Certified Public Accountants Annual Business Valuation Conference
    • “Insights and Strategies to Navigate Common Issues in Business Valuation,” co-presentation with Andy Baum, Paris Powell, and Jessica Landay, 2023
  • American Society of Appraisers International Conference
    • “Expert and Attorney Insights: A Litigation Panel Discussion,” co-presentation with Karl Schwabauer and Matt Woolf, 2023
  • Virginia State Society of Certified Public Accountants Annual Business Valuation, Fraud, and Litigation Services Conference
    • “Demystifying Option Pricing Theory: How to Use Options in Every Phase of the Valuation Process,” co-presentation with Greg Saunders, 2023
  • Maryland Society of Certified Public Accountants MACPA Business Valuation Conference
    • “The Price is Right – Or Not – Use and Misuse of The Market Approach Guideline Transaction Method.” co-presentation with Greg Saunders, 2023
  • Roanoke Estate Planning Council
    • “Strategic Use of Business Valuations” co-presentation with Greg Saunders, 2023
  • University of Richmond 48th Annual Estate Planning Seminar for Professionals, 2025
    • “Valuation and Other Tax Matters”
  • VPS StraightTalk Webinar for Financial Consulting Group, 2025
    • Quantifying Personal and Entity Goodwill co-presentation with Greg Saunders

Insights from Asif

Asif Charania Shares Valuation Insights at University of Richmond Estate Planning Seminar

Connelly v. United States: Business Impact

Preparing for Business Turnaround & Succession Planning Opportunities