Meet Greg


Greg Saunders is a Manager in Keiter’s Valuation and Forensic Services Group. He has over eight years of experience in financial consulting services. He specializes in valuation and forensic accounting, including financial investigations and litigation consulting services.

His valuation experience includes buy/sell agreements; ESOPs; fairness opinions; financial statement reporting (purchase price allocation and goodwill impairment); mergers and acquisitions; purchase/sale of a security; stock-based compensation; taxation (estate, gift and income tax); stockholder disputes; divorce; and complex securities  (e.g., preferred stock, convertible preferred stock, options, warrants, and stock appreciation rights).

His litigation consulting experience includes analyzing industries and markets; assisting with discovery; assisting in quantification of economic damages (e.g., lost profits, unjust enrichment, reasonable royalty, diminution of value); preparing demonstrative exhibits for trial; and assisting in preparation of expert reports. Types of litigations in which he has served as a consultant include breach of contract, fraud, intellectual property infringement (trade secrets, patents, copyrights, and trademarks), marital dissolution, post-acquisition disputes, securities, shareholder disputes, and wrongful termination.

His financial investigation experience includes assisting with discovery and obtaining evidence (analysis of documents and searching of public records); performing computer forensic analysis to identify questionable transactions and to recover documents; quantifying documents; preparing demonstrative exhibits for trial; and assisting in preparation of expert reports.  Types of matters include employee embezzlement, management fraud, and investment scams.

He has served clients in a variety of industries including, but not limited to technology, financial, construction, healthcare, retail trade, manufacturing, distribution, wholesale, government contracting, and professional services.

American Institute of Certified Public Accountants

  • Certified Public Accountant (CPA)
  • Accredited in Business Valuation (ABV)

Virginia Society of Certified Public Accountants

  • VSCPA Forensic & Valuations Services Conference, task force member
  • Member

American Society of Appraisers

  • Accredited Senior Appraiser (ASA) in Business Valuation

Estate Planning Council of Richmond

  • Member

Financial Consulting Group

  • Member (An invitation only organization of independently owned accounting, business valuation, and financial services firms which provides members processes, tools, and educational and networking events)

Richmond Hokie Club

  • Treasurer

Virginia Polytechnic Institute and State University
B.S. in Business, Double Major in Finance and Accounting, Summa Cum Laude

Student -Managed Endowment for Educational Development

Virginia Commonwealth University
Master of Business Administration (MBA), Concentration in Investments

Insights from Greg

Business Appraisers and the Guideline Transactions Method

Business Transaction Considerations: Why Asset Deals are Becoming More Attractive

Business Valuation Services: Top 10 Questions to Ask a Prospective Appraiser

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