Greg P. Saunders, CPA/ABV, ASA

Valuation and Forensic Services Manager

Greg Saunders is a Manager in Keiter’s Valuation and Forensic Services Group. He has over six years of experience in financial consulting services. He specializes in valuation and forensic accounting, including financial investigations and litigation consulting services.

His valuation experience includes buy/sell agreements; ESOPs; fairness opinions; financial statement reporting (purchase price allocation and goodwill impairment); mergers and acquisitions; purchase/sale of a security; stock-based compensation; taxation (estate, gift and income tax); stockholder disputes; divorce; and complex securities  (e.g., preferred stock, convertible preferred stock, options, warrants, and stock appreciation rights).

His litigation consulting experience includes analyzing industries and markets; assisting with discovery; assisting in quantification of economic damages (e.g., lost profits, unjust enrichment, reasonable royalty, diminution of value); preparing demonstrative exhibits for trial; and assisting in preparation of expert reports. Types of litigations in which he has served as a consultant include breach of contract, fraud, intellectual property infringement (trade secrets, patents, copyrights, and trademarks), marital dissolution, post-acquisition disputes, securities, shareholder disputes, and wrongful termination.

His financial investigation experience includes assisting with discovery and obtaining evidence (analysis of documents and searching of public records); performing computer forensic analysis to identify questionable transactions and to recover documents; quantifying documents; preparing demonstrative exhibits for trial; and assisting in preparation of expert reports.  Types of matters include employee embezzlement, management fraud, and investment scams.

He has served clients in a variety of industries including, but not limited to technology, financial, construction, healthcare, retail trade, manufacturing, distribution, wholesale, government contracting, and professional services.

Professional Activities and Civic Associations

American Institute of Certified Public Accountants

  • Certified Public Accountant (CPA)
  • Accredited in Business Valuation (ABV)

Virginia Society of Certified Public Accountants

  • VSCPA Forensic & Valuations Services Conference, task force member
  • Member

American Society of Appraisers

  • Accredited Senior Appraiser (ASA) in Business Valuation

Greater Richmond Chamber of Commerce 

  • Helping Young Professionals Engage (HYPE) program


Virginia Polytechnic Institute and State University
B.S. in Business, Double Major in Finance and Accounting, Summa Cum Laude

Student -Managed Endowment for Educational Development

Virginia Commonwealth University
Master of Business Administration (MBA), Concentration in Investments


How Can We Help You and Your Business?

Innsbrook Corporate Center
4401 Dominion Boulevard
Glen Allen, Virginia 23060

804.747.0000 or 804.273.6200